Multiband Analog and
Digital Television Tuner
SLAVE ADDRESS
S
1
1
0
0
0
ADDR2
ADDR1
R/W
ACK
P
SDA
SCL
1
2
3
4
5
6
7
8
9
NOTE: TIMING PARAMETERS CONFORM WITH I 2 C BUS SPECIFICATIONS.
Figure 1. MAX3543 Slave Address Byte. Example shows read address 0x0C1 (ADDR pin grounded).
The MAX3543 continuously awaits a START condition fol-
lowed by its slave address. When the device recognizes
its slave address, it acknowledges by pulling the SDA
line low for one clock period; it is ready to accept or send
data depending on the R/ W bit (Figure 1).
Write Cycle
When addressed with a write command, the MAX3543
allows the master to write to a single register or to mul-
tiple successive registers.
A write cycle begins with the bus master issuing a START
condition followed by the 7 slave address bits and a write
bit (R/ W = 0). The MAX3543 issues an ACK if the slave
address byte is successfully received. The bus master
must then send to the slave the address of the first reg-
ister it wishes to write to. If the slave acknowledges the
address, the master can then write 1 byte to the register
at the specified address. Data is written beginning with
the most significant bit. The MAX3543 again issues an
ACK if the data is successfully written to the register.
The master can continue to write data to the successive
internal registers with the MAX3543 acknowledging each
successful transfer, or it can terminate transmission by
issuing a STOP condition. The write cycle does not termi-
nate until the master issues a STOP condition.
Figure 2 illustrates an example in which registers 0, 1,
and 2 are written with 0x0E, 0xD8, and 0xE1, respectively.
Read Cycle
A read cycle begins with the bus master issuing a START
condition followed by the 7 slave address bits and a
write bit (R/ W = 0). The MAX3543 issues an ACK if the
slave address byte is successfully received. The master
then sends the 8-bit address of the first register that it
wishes to read. The MAX3543 then issues another ACK.
Next, the master must issue a START condition followed
by the 7 slave address bits and a read bit (R/ W = 1). The
MAX3543 issues an ACK if it successfully recognizes
its address and begins sending data from the speci-
fied register address starting with the most significant
bit (MSB). Data is clocked out of the MAX3543 on the
rising edge of SCL. On the ninth rising edge of SCL, the
master can issue an ACK and continue reading succes-
sive registers or it can issue a NACK followed by a STOP
condition to terminate transmission. The read cycle does
not terminate until the master issues a STOP condition.
Figure 3 illustrates an example in which registers 0 and
1 are read back.
START
WRITE DEVICE
ADDRESS
11000[ADDR2][ADDR1]
R/W
0
ACK
WRITE REGISTER
ADDRESS
0x00
ACK
WRITE DATA TO
REGISTER 0x00
0x0E
ACK
WRITE DATA TO
REGISTER 0x01
0xD8
ACK
WRITE DATA TO
REGISTER 0x02
0xE1
ACK
STOP
Figure 2. Example: Write registers 0, 1, and 2 with 0x0E, 0xD8, and 0xE1, respectively.
START
WRITE DEVICE
ADDRESS
110000[ADDR2][ADDR1]
R/W ACK
0
WRITE 1ST REGISTER
ADDRESS
0x00
ACK
START
WRITE DEVICE
ADDRESS
110000[ADDR2][ADDR1]
R/W ACK
1 —
READ DATA
REG 0
D7–D0
ACK
READ DATA
REG 1
D7–D0
NACK
STOP
Figure 3. Example: Read data from registers 0 and 1.
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